Donna Kent

Business Acumen

Marketing Strategy

Creative Brand Development

Multi-Channel Activation

Business Acumen

Marketing Strategy

Donna Kent

Business Acumen

Marketing Strategy

Creative Brand Development

Multi-Channel Activation

Business Acumen

Marketing Strategy

Download Resume Contact Me
About Me

Hi! I'm a senior marketing and sales executive with extensive experience leading teams to exceed organizational goals in revenue, brand equity, and sales. I'm in search of a new opportunity to connect consumers and fans with exciting, growing brands. If your organization would benefit from my proven track record of strategic leadership, innovative thinking, and exceptional results, let's connect!

  • Focus: Marketing
  • Experience: 20+ Years
  • Location: Tucson, AZ
  • Will Relocate? Yes
My Skills
Marketing Strategy

Lead direct reports and agency teams to develop and execute robust omnichannel marketing strategies.

Multichannel Activation

Surpass targets through creative brand activations leveraging owned, earned, and paid media.

Data Analysis

Data-driven marketing strategy to exceed revenue growth goals and maximize KPIs.

Leadership

Thoughtful team leader focused on inspiration, development, and accountability.

Brand Partnerships
DuPont Brand Licensing Program
NASCAR
Magnolia
Mercedes-Benz Fashion Week
Vanderpump Dogs
Walt Disney World
The Metropolitan Museum of Art
Blue Buffalo
HGTV
PGA of America
Fixer Upper
NFL
NBA
The Martha Stewart Show
Leadership & Recognition
  • Board of Directors, Vice Chair
    Synthetic Turf Council
  • Volunteer of the Year
    Synthetic Turf Council
  • Board of Directors
    National Association of Women Business Owners
  • Invited Speaker
    AMI Conference, Barcelona
Resume
Experience
Vice President, Marketing
2023 - 2024
Vice President, Marketing
The Recreational Group

Reporting to the CMO, planned and executed all B2B and B2C marketing strategies for a portfolio of 12 business units positioned as premier providers of artificial turf products and installation services for residential and commercial use.

Vice President, Franchise Development
2022 - 2023
Vice President, Franchise Development
The Recreational Group

Led a highly analytical sales team to exceed year-over-year revenue by 48% and double the number of franchises sold compared to plan.

Marketing Director and Golf Brand Lead
2006-2021
Marketing Director and Golf Brand Lead
ForeverLawn, Inc.

Part of a 5-person executive team that increased revenue for 15 consecutive years and grew the small family business to a $50M nationwide network of over 60 dealers. Developed the industry-leading brand through an omnichannel marketing strategy that included leveraging partnerships and licensing with global brands such as DuPont, Walt Disney World, Magnolia, and more.

Education
University of Arizona
Tucson

Bachelor's Degree in English

Skills
marketing
  • Strategic Leadership
  • Marketing Strategy
  • Collateral Development
  • Brand Building
sales
  • Sales Process & Coaching
  • Playbook Development
  • CRM
  • Data Analysis
activations
  • Events
    94%
  • Partnerships
    95%
  • Licensing
    92%
  • Video
    98%
Knowledge
  • Web Development
  • Social Media Management
  • Collateral Development
  • Public Speaking
  • Reporting and Forecasting
  • Advertising
  • Creative Problem Solving
  • SEO/PPC
Testimonials
While working with Donna for 7 years, I never ceased to be amazed by her talent and dedication. She absorbs knowledge effortlessly and is happy to guide and teach others, sharing what she’s retained. I’ve seen her quickly adapt to new roles, striving and achieving success in every one. It has been an honor to call her my teammate while working with her for two companies. She would be a huge asset to any company.
Dana Heredia
Regional Sales Manager
In all my years in TV and owning a production company, Donna Kent was absolutely the most thorough and creative person I worked with on their sponsorship partnership. Donna communicated with us exactly what she expected for her company and helped us be better to make sure her company was getting everything in our partnership and it was working effectively. Her organization and drive were second to none. I give Donna my highest recommendation.
Jimmy Hanlin
PGA Professional and Host of 18 Holes with Natalie Gulbis & Jimmy Hanlin
Donna is an incredibly smart and hard-working professional with whom I have had the pleasure of collaborating for many years. We served together on the Synthetic Turf Council (STC) board of directors and have partnered in various business ventures. Her track record speaks for itself. Her dedication, and proven success, make it clear she is highly valued and trusted in her professional community. I recommend her without reservation for any professional opportunity.
Kevin Barker
Sales and Marketing Executive
Donna was the best boss I've ever had. She taught me so much about professionalism in the workplace and helped me excel as a marketing manager. Her guidance and mentorship were invaluable, and I am grateful for the positive impact she had on my career.
Zach Cornell
Marketing Manager
Donna and I have worked together for almost 20 years and I’m continually amazed at her ability to turn out great work. Everything she has done for our sales team has been a true differentiator and has led to additional revenues. I would 💯 recommend Donna Kent to any enterprise looking for a rock star!
Mike Alexander
Business Owner
While working with Donna for 7 years, I never ceased to be amazed by her talent and dedication. She absorbs knowledge effortlessly and is happy to guide and teach others, sharing what she’s retained. I’ve seen her quickly adapt to new roles, striving and achieving success in every one. It has been an honor to call her my teammate while working with her for two companies. She would be a huge asset to any company.
Dana Heredia
Regional Sales Manager
In all my years in TV and owning a production company, Donna Kent was absolutely the most thorough and creative person I worked with on their sponsorship partnership. Donna communicated with us exactly what she expected for her company and helped us be better to make sure her company was getting everything in our partnership and it was working effectively. Her organization and drive were second to none. I give Donna my highest recommendation.
Jimmy Hanlin
PGA Professional and Host of 18 Holes with Natalie Gulbis & Jimmy Hanlin

My Work

Creating compelling videos is one of my greatest strengths. From concept development and storyboarding, to directing talent, to working with editors in creating the final masterpiece, I take immense pride in helping a product or brand shine in an organic yet persuasive way.

  • Current Location: Tucson, AZ (Willing to relocate)
Get In Touch