Crescent Financial Solutions provides customized home lending products to meet the needs of a wide variety of home buyers throughout the Southwest. As an emerging leader in the Albuquerque, NM market, Crescent wanted to revamp their branding with a new logo that would better reflect their position in the marketplace.

Logo Development

The client initially provided us with sketches of concepts they had explored within the office, and asked us to bring them to life. This first round of logos did not express the strong brand that the client wanted to achieve, so they asked us to work our magic.

The resulting logo is a perfect balance of the company's origins and its desired destination as the local market leader. The element of the crescent moon is still present, though more subtle than in previous drafts, and in a more modern way.

Crescent/Bank 1st Ad

Su Casa Magazine Ad